MIT

Measuring the Effects of Explicit Instructions and Incentives on the Idea Generation Rate of a Crowd-Based Population Generating new ideas is at the core of innovation.  Management researchers have long sought strategies for increasing the rate and quality of ideas generated...

“Sustainability is the possibility that human and other life might flourish on earth forever.” This quote by John Aronfeld set up the creative tension that underlies all sustainability projects: How might we be able to flourish and grow forever without depleting the resources...

Enterprise Architecture (EA) is a systems approach to business and organizational design. The framework for enterprise architecting provides a holistic approach to analysing as-is enterprises and designing to-be enterprise systems. EA is more than just organizational design in...

      This project was the product of a series of workshops hosted by Continuum Innovation at MIT Sloan. The workshops focused on the design thinking process as practiced at Continuum and sessions were structured to teach specific tools used in the service design...

Gülüs in Turkish means smile.  gülüs is a mobile application that allows the people of Istanbul to share smiles with one another.  In a design class at the MIT MediaLab, a partner and I designed a mobile application for Avea, Turkey’s third largest telecom company, and AveaLabs,...

Swinging Both Ways: Targeting Gay Consumers Using Cryptic Messaging This research begins with the premise that gay consumers respond to messages and advertisements differently than straight consumers.  Traditional messages that fit hetero-normative archetypes might not resonate...

Sloan Gear is a student run retail venture. The company is designed to give management students the opportunity to learn first-hand the successes and challenges of running a small retail company. The company designs and orders apparel and other items with custom graphics, namely...

C-Functions are semimonthly, student-organized social events designed to highlight the cultural diversity at MIT Sloan. Each event features music, dance and food from the various cultures represented in the student population. As the marketing chair for the LGBT Club, I developed...